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Previous Work

Computer Associates, interBiz Division (acquired by SSA Global)                                                                    
Marketing Manager (corporate and regional)                                                                                          4/98 - 6/02   
Responsible for lead generation and awareness through worldwide marketing programs for enterprise applications division. 

  • Generated leads from best practice marketing programs; matrix managed all resources.

  • Established corporate brand via advertising and public relations; selected new ad agency.

  • Developed sales portal with easy, intuitive access to all product and marketing data.
     

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Software AG Americas, Inc.                                 
Area Marketing Manager                                                                                                                               1/95 - 4/98
Identified marketing opportunities and developed programs designed to generate sales revenue

  • Developed automated event planning functions for regional user groups and trade shows. 

  • Planned all executive-level events for key accounts (1 event generated over $2.8 million). 

  • Targeted viable conferences and trade shows; planned product position, staffing, and logistic arrangements; generated over 5,000 leads.

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