PREVIOUS WORK

Computer Associates, interBiz Division (acquired by SSA Global)
Marketing Manager (corporate and regional) 4/98 - 6/02
Responsible for lead generation and awareness through worldwide marketing programs for enterprise applications division.

Generated leads from best practice marketing programs; matrix managed all resources.
Established corporate brand via advertising and public relations; selected new ad agency.
Developed sales portal with easy, intuitive access to all product and marketing data.

Software AG Americas, Inc.
Area Marketing Manager 1/95 - 4/98
Identified marketing opportunities and developed programs designed to generate sales revenue

Developed automated event planning functions for regional user groups and trade shows.
Planned all executive-level events for key accounts (1 event generated over $2.8 million).
Targeted viable conferences and trade shows; planned product position, staffing, and logistic arrangements; generated over 5,000 leads.

Minolta Corporation, Document Imaging Systems Division

Assistant Manager, Marketing Communications 2/93 - 1/95

Strategic planning, management and budgeting of all marketing and public relations programs

Established marketing and promotional plans for new product launches; identified and created new opportunities to promote products and creative usage of award recognition.
Developed and managed new PR program; increased product awareness and corporate image through publication of press releases, case histories, articles, and ad campaigns.