ACHIEVEMENTS

Extensively involved in industry groups. A recognized leader and expert in managing and measuring advocacy programs. Selected for numerous posts, honors and recognition.

Speaking Engagements

Summit on Customer Engagement (formerly known as Customer Reference Forum)

'Five Ways to Blow Away Your C-Suite' - March, 2016.
- Winner of Founder's Award for Outstanding Presentation.
- “This was the strongest presentation overall. What I loved about Abby’s presentation is that she included a lot of specifics and examples which could be replicated. Comprehensive and full of valuable nuggets.” – Attendee, 2016 Summit“
- "Abby was the best of all the presenters! She really gets it!” – Attendee, 2016 Summit
- “Helpful for folks getting their reference program off the ground – METRICS!” – Attendee, 2016 Summit

'Aligning Customer References with Corporate Strategy' - March, 2013
'Protecting Your Program Budget' - February, 2009
'Building a Strategic, Data-Driven Business Model for a Reference Program' - October, 2009
- "The whole event was worth it for Abby’s presentation.” - Attendee, 2009 Customer Engagement Strategy Conference

Influitive's Local Advocate Marketing

Success Stories that included a supporting video from FireEye’s CMO about Abby’s impact: https://youtu.be/zFlYx3fJEHU

Awards, Acknowledgements and Contributions

Voted one of the 2023 Top 100 Influencers & Strategists in Customer Marketing & Advocacy (CMA) - see page 10; nominated for same in 2024

Illumineers Living Our Values in Q4-FY23: “Onwards Together” category winner

Q4 2018 FireEye Marketing Above and Beyond Award

Team award for FireEye Cyber Defense Summit (customer speakers, awards program, CAB meeting, customer video interviews, customer briefings with analysts, etc.)

Listed as #2 in Ten Advocacy Pros You Should Be Following

'Advanced Practices in Customer Advocacy and Engagement,' developed by the Center for Customer Engagement, 2016

Groundbreaking in-depth qualitative study of best practices at enterprise-level firms that are most advanced in the area of customer advocacy and engagement
Contributed best practices and ideas for this research study

Q3 2015 Above and Beyond Award

Award for FireEye Cyber Defense Summit (customer speakers, customer awards, video interviews, etc.)

2012 Hall of Fame Winner - Charter Member

Presented at the Summit on Customer Engagement (first recipient) for recognize outstanding career accomplishments by practitioners in the field of customer advocacy and engagement. Hall of Fame members are regarded by their peers as exemplars of professionalism, and by their senior managements as essential strategic contributors to the business.

'Hidden Wealth of Customers' by Bill Lee, 2012

Harvard Business Review publication that features a compelling new vision for growth by maximizing your "return on relationship" with select customers--those that offer rich sources of hidden wealth
Contributed examples and experiences to book. See pp 58-59, 219.