This site has been created as a place where my fellow advocacy practitioners can share ideas, tips and challenges about managing customer advocacy programs. I wanted to provide a forum to collaborate, commiserate and cheer each other on!

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The Voice of the Customer is one of the most valuable tools a company can leverage.  Our role is to ensure that voice gets heard.  It can take the form of one-on-one calls with prospects, speaking at events and developing stories about their experiences.

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I’m passionate about customer advocacy.  I’ll bet you are too.  We are making a difference every day.  

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Each of you has a story to tell, and we’d love to hear it!  Don’t be shy – tell us about what’s working, what’s not, or simply ask your peers for insight.